As director of sales, Lawson will lead North American dealer sales development and national account business and activity and is accountable for achieving company market share objectives. His responsibilities include dealer sales in addition to managing the national rental accounts for market penetration.
Vranches will manage and direct both the regional business managers and regional product managers to develop and support for Takeuchi’s dealer network and the North American national account base. He will work alongside the regional business managers to develop new dealers across North America.
