Transformational Marketing

If you’d like a different perspective on construction equipment, just take your 10-year-old to see Transformers 2, now playing at a theater near you. An assortment of construction equipment makes up one of the transformers including an O&K/Terex RH 400 hydraulic mining excavator, a Caterpillar 992G wheel loader, a Caterpillar 773B dump truck, a Mack cement mixer, a Komatsu HD465-7 articulated dump truck, a Kobelco CK2500 truss crane, and a Caterpillar D9L bulldozer. If this doesn’t entice the next generation of construction workers, nothing will!