Volvo CE after truck buy: “We want to work with distribution to keep the Terex flag flying”
| July 14, 2014 |
Now that Volvo Construction Equipment’s acquisition of Terex’s articulated and rigid frame trucks is complete, Volvo is concentrating on continuing the product lineup in North America under the name Terex Trucks Americas. The Southaven, Mississippi, division will also be responsible for manufacturing and marketing the brands in Central and South America.
“We’re continuing the Terex name and distribution and plan to continue all the good work the dealers have done,” says Kevin Joyce, vice president for business development, Volvo Construction Equipment. “We really want to work with distribution to keep the Terex flag flying.” There are currently 35 Terex truck distributors in North America; Joyce says Volvo also will seek additional distribution in key target territories.
This month, Volvo CE announced the first Terex products after the sale, the Tier 4 Final TA300 and TA400 articulated haulers with Scania engines. The former Terex lineup will continue, including five rigid-frame models, from the 31.8-metric-ton TR35 up to the 91-metric-ton TR100 and three articulated hauler models.
“We don’t see a lot of overlap with the Volvo artics,” Joyce says. “The Volvo artics are seen in high-production fleets, while the Terex brand is going to a more rental-type customer who maybe have just one or two trucks versus a fleet and needs the truck on a more intermittent basis.”
Terex Trucks will be able to tap into Volvo Financial Services and the parent company’s marketing expertise and remarketing group, Joyce says. Also up soon: a terextrucks.com website, part of a total Terex Trucks branding initiative. “We want to show we are committed to this business,” he says.