The Road Connection campaign kicks off
| January 30, 2012 |
The first official stop of “The Road Connection” kicked off this January in Washington, D.C., during the 2012 Associated Equipment Distributors (AED) Summit – held Jan. 18-21 – as part of a year-long national tour designed to bring about positive change in America’s transportation system.
The Road Connection is a campaign driven by KPI-JCI and Astec Mobile Screens and supported by industry organizations designed to spotlight the need for infrastructure funding and increase pressure on government to fund road construction.
“By officially launching the campaign in a city full of political movers and shakers, we hope to emphasize the necessity of legislative action in securing a multi-year, federal highway bill to improve our roads and bridges,” Joe Vig, group vice president for KPI-JCI and Astec Mobile Screens, which manufacture heavy equipment for the aggregate and recycle markets, says in a written statement about the campaign’s launch. “As an industry leader, we feel it is our duty to help lead the way toward greater investment in our transportation system. Better roads and better bridges mean better business for all Americans, and more jobs.”
Throughout 2011-2012, KPI-JCI and Astec Mobile Screens says it will travel the highways and interstates to all corners of the nation and host and attend dealer stops, demo days, open houses and industry tradeshows. The Road Connection truck will first be on display at the AED Summit Jan. 18-21, 2012. Future industry events for the Road Connection include the 2012 Georgia Construction Aggregate Association’s Management Workshop, the Rocky Mountain Asphalt Conference & Equipment Show, the 2012 National Demolition Association Convention, AGG1 Aggregates Forum and Expo and World of Asphalt.
“This is a crucial time for Americans to push for a transportation bill,” Vig says. “It is critical that we unite with others in our industry and make it clear that a multi-year, federal highway bill is absolutely vital in continuing America’s prosperity. By investing in our transportation system, we not only improve our quality of life and infrastructure, but we also put more Americans back to work. Our hope is that ‘The Road Connection’ will serve as the one voice that will be able to bring about real, positive change that will help improve the daily lives of our fellow Americans.”
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