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Tag: pinkwashing
Roadbuilding
The Power of (Not) Pinkwashing
Around this time each year, I start to get frustrated with a lot of companies for participating in a little something called pinkwashing. You may be wondering what exactly pinkwashing is. Simply put, pinkwashing often occurs when a company pretends to support breast cancer awareness by coloring its product(s) pink and leading consumers to believe […]
October 14, 2013
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