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Tag: online equipment sales
Dealers
IronDirect opens Customer Experience Center in Asheville, N.C.
Online equipment seller IronDirect has officially opened its Customer Experience Center in Asheville, North Carolina, most recently holding a dealer recruitment event in mid-December. The facility, encompassing 100-acres, is designed to allow customers and dealers to “operate and evaluate” equipment from the equipment brands the company offers, including Berco, Lonking, Paladin, Sakai and Shantui. IronDirect […]
January 3, 2017
Dealers
IronPlanet webinar covers digital marketing and selling processes for equipment
Online equipment auctioneer IronPlanet is hosting a webinar Dec. 14 that aims to provide details on how digital marketing and analytics is shaping global equipment sales. IronPlanet CMO Matt Ackley and Vice President of Seller Marketing Michelle O’Brien also will discuss the company’s new Make Offer negotiated pricing format, as well as other sales and […]
December 13, 2016
Dealers
IronDirect plans dealer recruitment event Dec. 14
IronDirect, which launched its e-commerce site, irondirect.com in mid-September, is holding a dealer recruitment event Dec. 14 at its Customer Experience Center in Asheville, North Carolina. The company has previously announced initiatives designed to entice dealers and sales representatives interested in service and selling the equipment it has available, including Chinese-made machines and products from […]
December 6, 2016
Dealers
IronDirect sales partner program aims to bring on independent heavy equipment sales professionals
Expanding on its recently announced North American dealer partner program, IronDirect has now launched a sales partner program aimed at independent sales professionals. “Since our launch in September, IronDirect has received a tremendous response about our business model and numerous inquiries from parties interested in partnering with us as we transform how construction equipment is marketed, […]
November 1, 2016
Construction Equipment
IronPlanet launches TruckPlanet, an online marketplace for commercial trucks
Having sold $500 million worth of used trucks to date, IronPlanet is no stranger to serving that market. And given that success, the company has launched TruckPlanet, a separate website dedicated solely to the buying and selling of used commercial trucks. The site will hold its first auction Tuesday, May 7 when it sells off 300 […]
May 1, 2013
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