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Tag: how to market a construction business
Business
How to begin effectively marketing your construction company
There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, it’s not just directed at gaining new customers; In fact, 80 percent of it should be directed at your existing clients. Third, it’s not voodoo. “It’s fairly easy to get your arms around,” Paul says. […]
August 1, 2013
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