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Tag: Daren Rexroad
Roadbuilding
Here’s Mud in your mouth: How a snack company developed a road-themed lineup
Blame it on Grandma. “My grandmother had a snack mix she called Gravel,” relates Daren Rexroad (but please call him “Rex”), “made of peanuts, pretzels, cereal and white chocolate.”  Using her recipe, Rex started experimenting, substituting dark chocolate there, milk chocolate here. Soon he had several snack mixes people were urging him to start selling. […]
August 5, 2014
Business
Mud in Your Mouth: How Rex’s Outrageous developed Road Crew Crunch, a line of construction-themed snacks
Blame it on Grandma. “My grandmother had a snack mix she called Gravel,” relates Daren Rexroad (but please call him “Rex”), “made of peanuts, pretzels, cereal and white chocolate.”  Using her recipe, Rex started experimenting, substituting dark chocolate there, milk chocolate here. Soon he had several snack mixes people were urging him to start selling. […]
August 4, 2014
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