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Tag: construction business marketing
Business
4 New Year’s resolutions every contractor should make to improve their business in 2014
Your crews have been sent home, most of your machinery has made it back to the yard for a yearly maintenance run through, and it’s time to celebrate another full year of being in business. During this less-than-full-throttle time (assuming a client doesn’t call with an emergency), consider these ways you can get on the […]
January 3, 2014
Business
8 top marketing tips for every excavation contractor
Marketing isn’t just for big companies and consumer products. Excavation contractors can use marketing tactics and strategies to advantageously position their company in the marketplace to win more bids and grow revenues while at the same time enhancing the company’s reputation. With the pressure of today’s low bid environment and get-it-done-yesterday job sites, it can […]
October 16, 2013
Business
Five tips for growth from an expert construction marketer
Neenah, Wisconsin-based Miron Construction Company has annual revenues of $500 to $600 million and more than 1,200 employees. But contractors don’t have to be a certain size to implement great marketing moves, says Jen Bauer, Miron’s director of marketing. Here are a few of her suggestions: 1. Look around. Take a good look at how […]
September 5, 2013
Business
How to begin effectively marketing your construction company
There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, it’s not just directed at gaining new customers; In fact, 80 percent of it should be directed at your existing clients. Third, it’s not voodoo. “It’s fairly easy to get your arms around,” Paul says. […]
August 1, 2013
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