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Tag: ad campaigns
Safety
Colorado DOT ads depict construction workers as kids, urging drivers to “Slow for the Cone Zone”
As our sister site Better Roads reports, road construction season is in full swing. Which means that state departments of transportation are all looking for creative ways to grab the attention of drivers in order to make sure they are aware of all road construction zones and slow down as they enter them. The Colorado […]
June 13, 2013
Business
Michigan road construction industry to launch ads for raising gas taxes, vehicle fees
Beginning soon, residents in Michigan will begin seeing ads to build public support for increasing gas taxes and vehicle registration fees to pay for highway improvements, according to The Detroit News. The $600,000 ad campaign will be funded by Michigan’s road construction industry. Mike Nystrom, executive Vice President of the Michigan Infrastructure and Transportation Association […]
January 28, 2013
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