Ram Trucks and Superman team up for “Man of Steel” edition Power Wagon, new ad (VIDEO)
| June 06, 2013
Continuing its recent sales and promotional success, Chrysler’s brand of pickups has launched a new ad campaign tie-in with the upcoming Superman movie “Man of Steel,” hitting theaters next Friday, June 14th.
And while the new ad, which you can watch below, features some pretty cool shots of the Ram 1500 mimicking action shots from the new film, the result of this partnership we’re most excited about is the extremely limited edition “Man of Steel” Power Wagon pictured above.
The one-of-a-kind Power Wagon features a special Dark Ceramic Gray paint job with red grille accents, a high-gloss black roof and black, 17-inch aluminum off-road wheels. Ram’s design team called for 14-coat paint process and a special vehicle wrap inspired by the texture of the new Superman suit to create the exterior look of the truck.
The Superman logo makes a few more appearances inside the truck, embroidered on the seats and center console. The interior boasts pewter leather seats, red accents and the “Man of Steel” movie logo on the glove box
The truck will make a public debut in New York City on June 10 at the world premiere of the movie. It will also be on display at several events this summer and fall, including the National Finals Rodeo and State Fair of Texas.
Unfortunately, only one of these bad boys will be made and it will be auctioned off for charity later this year.