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Ram Sun Chaser concept truck has a portable shower, is the ultimate beach vehicle (PHOTOS)

Posted By Wayne Grayson On November 7, 2013 @ 9:48 am In Construction News | No Comments

Ram 1500 Sun Chaser concept truck SEMA [1]A lot of what you see at the SEMA auto show in Las Vegas each year is automakers having a bit of fun. There’s a lot of thinking outside the box and a lot of customization to trucks to show how adaptable they are to particular types of customers. And while it may seem extremely out of place for a company like Ram, whose marketing is serious [2] about getting hard work done [3], to create a truck specifically for going to the beach, that’s exactly the kind of creativity SEMA creates.

Ram 1500 Sun Chaser concept truck SEMA shower [4]The Sun Chaser concept makes the case that having fun at the beach can still prove to be hard work for a truck, especially when you’ve got a lot of gear to haul. Aimed at surfers, the truck started as a Ram 1500 Quad Cab and was fitted with a custom concept Mopar roof rack with adjustable rails enabling it to carry a long surf board. Plus, four more surfboards can be hung from the side of the rack.

The tailgate paneling flips up and converts into a bench leaning back chilling or, as Ram suggests, changing out of your surfing gear. The truck even has a portable shower, shown above, for getting all the sand off. The shower recycles water stored in the RamBox bedside storage bin.

The truck has been painted black and a sweet burnt shade of orange and rides on top of 17- by 8-inch beadlock wheels. The truck is powered by a V-8 Hemi and tubular sidestep rails skirt the body. The truck features a 2-inch lift kit, cat-back exhaust and sport performance hood.

Not bad for a beach truck.

Ram 1500 Sun Chaser concept truck SEMA [5]

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URL to article: http://www.equipmentworld.com/ram-creates-the-ultimate-beach-truck-in-sun-chaser-concept-for-sema-photos/

URLs in this post:

[1] Image: http://www.equipmentworld.com/files/2013/11/Ram-Sun-Chaser-front-three-quarters.jpg

[2] marketing is serious: http://www.ispot.tv/ad/71Vw/ram-heavy-duty-trucks-walk-a-mile

[3] getting hard work done: http://youtu.be/1V3bgXxbQ18

[4] Image: http://www.equipmentworld.com/files/2013/11/shower-head-pickup-660.jpg

[5] Image: http://www.equipmentworld.com/files/2013/11/Ram-Sun-Chaser-rear-close-up.jpg

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