Ontrac Equipment Services to become Nortrax Canada Inc.
| November 24, 2008
Ontrax announced early this month that they will be changing their corporate name to Nortrax Canada. The name change will bring the company into brand alignment with its U.S. based sibling, Nortrax. Both are retailers of John Deere construction, forestry and mining equipment. Both companies are also 100-percent owned by their parent company, Deere & Company. The name change will help increase market presence in Canada through the use of Nortrax marketing and advertising resources. Ontrac is one of the largest John Deere dealers in North America with 21 locations across eastern Canada.