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Kentucky Fried Chicken tackles road repair

Posted By Tom Jackson On March 27, 2009 @ 9:49 am In Construction News | No Comments

[1]That’s right, KFC, as in Colonel Sanders, is now in the business of repairing potholes. [2]The asphalt repairs will have the KFC logo chalked into them and the company is rolling out the initiative as a marketing/PR campaign. According to the press release “for more than half a century, KFC has “filled up” its fans with the Colonel’s world famous, freshly prepared fried chicken. Today…KFC is celebrating its continued dedication to freshness by launching a pilot infrastructure renewal program, becoming the first-ever corporate sponsor of “fresh”ly “filled up” potholes in up to five major cities across the U.S.”

Yummmm.


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[1] Image: http://eqw.randallreillycms.com/files/2009/03/kfc-news_refresh1.gif

[2] repairing potholes.: http://adage.com/article?article_id=135534

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