Construction Industry Poll
Internet Advertising
EquipmentWorld.com website (www.EquipmentWorld.com)
Today’s contractor needs information immediately when they are ready to make purchase decisions. Let us help drive eyes to your site by using our wide range of marketing opportunities on EquipmentWorld.com and our digital magazine EquipmentWorldDigital.com. Our online products offer many options for banners, video and rich media with tracking data to help measure the effectiveness of your campaign.
Monthly Run of Site Advertising Rates (NET)
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1. | Main banner | $3,000 |
| 2. | Content banner | $2,500 | |
| 3. | Skyscraper banner | $2,000 | |
| 4. | Mini-skyscraper banner | $1,500 | |
| 5. | Mini-skyscraper banner | $1,000 |
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Equipment World Construction Report Newsletter
Our bi-weekly news and information newsletter for up-to-date news and information related to the construction industry. The articles cover economic, legislative, general interest and industry information for contractors involved in utility construction, road and bridge construction, earthmoving and civil engineering and commercial and non-residential building. Delivered every other week.
Equipment World Equipment Report Newsletter
Our bi-weekly equipment newsletter delivers detailed product information from our equipment catalog directly to your inbox. With over 6,000 products to pull from, this newsletter helps you learn about new products and services from equipment manufacturers. Delivered every other week.
| Newsletter Banner ad pricing (NET) | ||
| Position one | 468×60 Banner | $1,500 per month |
| Position two | 468×60 Banner | $1,200 per month |
| Position three | 468×60 Banner | $1,000 per month |
| Position four | 468×60 Banner | $800 per month |
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Equipment World Digital Edition (www.EquipmentWorldDigital.com)
Each month we convert Equipment World into an interactive digital magazine. Advertisers receive links to their websites and can increase exposure with video, digital-only ads and other interactive opportunities.
| Digital pricing (NET) | |
| Cover page video | $1,250 |
| Loader box banner | $835 |
| Search banner sponsor | $750 |
| Ad page video | $500 |
| Blow in card | $500 |
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The Equipment World Catalog (www.EquipmentWorld.com)
Our online product and service catalogue has more than 4,000 detailed product releases. It also lists more than 1,000 manufactures in more than 600 categories of equipment. Advertisers can secure category specific banner positions. All rates are per month/per category.
Monthly Catalog Advertising Rates (NET)
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1. | Main banner | $100 |
| 2. | Content banner | $100 | |
| 3. | Skyscraper banner | $100 | |
| 4. | Mini-skyscraper banner | $75 | |
| 5. | Mini-skyscraper banner | $50 | |
| 6. | Featured content | $500 |
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Banner Ad Options
The below list outlines all banner ads and their various options that may placed.
Full specifications on floating, rollover, peel back and other effects seen in banners must use the following standards.
Limits including frequency caps and animation loops are also outlined below.
Randall-Reilly Publishing reserves the right to request additional changes to submitted ads, or to reject any ad unit at its sole discretion.
All Flash banners will need to be created with the standard clickTAG method.
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Leaderboard banner – 728×90
File size limit: 40k for Flash, 30k for GIF/JPEG
Options
1. Normal – does not expand, can be static image or Flash
2. Expandable – (can be static or animated) Expansion panel expands out of banner on mouseover. Expansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 728×300.
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Skyscraper banner – 160×600 or 120×600
File size limit: 40k for Flash, 30k for GIF/JPEG
Options:
1. Normal – does not expand, can be static image or Flash
2. Expandable – (can be static or animated) Expansion panel expands out of banner on mouseover. Expansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 320×600
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Half Skyscraper banner – 160×253
File size limit: 40k for Flash, 30k for GIF/JPEG
Options:
1. Normal – does not expand, can be static image or Flash
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Content banner – 468×60
File size limit: 40k for Flash, 30k for GIF/JPEG
Options:
1. Normal – does not expand, can be static image or Flash
2. Expandable – (can be static or animated) Expansion panel expands out of banner on mouseover. Expansion panel lays over content of website. File size limit for expansion panel: 60k; Max # of panels:4; Full expanded banner size: 468×300
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Peel Back Ad
File size limit: Corner Peel Teaser: 15k; Full Page Peel Back: 100k
Options:
Corner Peel Teaser may be static or animated – Up to 15 seconds animation. Frequency cap: 1 per user per 24 hours.
Dimensions: 100×100 or 170×170. No video or audio permitted.
Full Page Peel Back may be static or animated – Up to 15 seconds animation. Frequency cap: 1 per user per 24 hours.
Dimensions: 400×350. Video may be used, 30 seconds max. Audio allowed on click or mouseover, 15-30 seconds max.
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Video Placements –
File size limit: 100k;
We will convert any type video into an FLA file. We will then display your video in a Kaltura video streaming platform.
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Contact Information
Michael Newman
Electronic Media Manager
mnewman@rrpub.com
205-248-1241


