How one contractor gets 75 percent of his customers

|  June 05, 2012 |


John Rogers

Think it’s not worth it to pay much attention to your website, or even put one up in the first place? Custom home contractor John Rogers of JFR Contracting, Nottingham, Pennsylvania, would argue otherwise. He used the downturn to revamp his website,, and now 75 percent of his customers come through his site, he told Amanda Bayhi, Equipment World’s intern. The secret? Using Search Engine Optimization and offering a mix of before/after pictures of his work.


And click here for a look at how another contractor is using its site to promote its best asset — its people.

Let me know what you find effective on the web.

Do you want some tips to stay safe on the job site?

Equipment World has created an entire section devoted to safety.

Click here to check it out. »


Here are the most recent tips we've posted:

Hauling headaches: Know your load limits when trailering equipment

One-man machines: The operator should be the only person on a wheel loader