March 5, 2008- Niagara Falls, Ontario, Canada

Palfinger North America is pleased to announce the launch of a new program that offers a distinctive opportunity for their dealers. The main focus of this initiative is to provide a unique, cost effective sales “tool” to thier dealers in the form of a Joint Demo Venture Program (JDV).

The basic structure of the program allows for demonstration units to be built for specific applications under extended terms and discount rates. The intent is to assist dealers and potential customers develop new applications for our products while defraying the initial start up cost of the equipment.

The JDV program is offered for all Palfinger products with the exception of Large Crane Packages. It is designed to be a simple process to encourage participation and stimulate sales. Dealer eligibility will be determined by a short application and feasibility study to ensure that the iniative will be successful for all parties involved.

The Joint Demo Venture Program (JDV) will be officially launched at the ConExpo-Con/Agg Show in Las Vegas- March 11-15 2008- For more information on PALFINGER North America, their products and this new program, please visit our website at www.palfinger-northamerica.com