Doosan shifts away from Ingersoll Rand brand use
| October 19, 2010 |
Doosan Infracore Portable Power will begin to shift away from using the Ingersoll Rand brand on its line of air compressors, generators and light towers, says David Stahlman, vice president of global marketing. Although Doosan has a five-year contract to use the Ingersoll Rand name under a 2007 agreement with the company, “we wanted to make the brand transition earlier rather than later,” Stahlman says. “We’re the only ones in construction using the Ingersoll Rand brand, and we want to build on the name recognition Doosan has elsewhere in the world.”
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