New Holland is known to many in construction as the “farmers’ brand,” but the company has been rolling out new products in its construction segment, some of which are similar to those from its sister company Case.
So what’s the difference between the two brands’ construction products?
More than you might think.
On this episode of The Dirt, New Holland’s head of construction, Tyler Mills, discusses the differences and similarities between Case and New Holland.
Displaying its products at ConExpo for the first time in 12 years, New Holland Construction leaders announced a renewed focus. Scott Wine, CEO of the brands’ parent company CNH Industrial, declared that New Holland Construction was committed to construction products.
The brand rolled out three new machines at the show:
Though on the machines appear similar to Case branded products, there are differences, showing New Holland’s focus to its core customer base in the agricultural and landscaping segments versus Case’s commercial construction base.
