“We recognize that resale is an important part of how our product flows around the world. We’re working on a process with our dealer channel that will enable some regions of the world — depending on the sulfur content in their fuel—to use Tier 4 equipment.”
-Karl Weiss, vice president, earthmoving division.
“As they develop their products—and their prices—to a higher level, we feel more comfortable that we can compete well with them. Our strength is our distribution model, which the Chinese brands do not have.”
“It seems as though we’re going to have a bit of a break. After the emissions reduction drive during the past few years, it will be nice to concentrate our technology research on machine features.”
-Paolo Fellin, vice president, global construction and infrastructure
“If you look at the value of the new products we’ve introduced, it’s really not about Tier 4. You would think Tier 4 would be the leading theme, but it’s completely flipped around. It’s a given that we will comply with the regulations, but we’re also looking at providing the best value. Customers want something extra, not just clean air.”
-Mary Bell, vice president, building construction products division